DEALERS
Application & Philosophy
OUR DEALER MODEL
Fleetwood believes in deliberate growth, which means its dealers have to be the best. This video lays out the philosophy of how Fleetwood has engineered its dealer paradigm to attract AND maintain the best window dealers in the world.
Dealer Benefits
Dealership Meritocracy
Fleetwood provides a path for success through a series of protective devices, e.g. “may the best dealer win, not the cheapest dealer.”
Specialized Dealerships
Fleetwood only grants dealerships to companies specializing in windows and doors. E.g. no big box stores or lumber yards.
Fewer Dealerships
Fleetwood is not seeking dealerships but rather reacting to market expansion. New dealers start at the lowest levels that are designed to protect existing dealerships.
Focused Support Tools
- Free estimating software
- Access to samples and literature
- Funneling leads via online referral
- Dealers earn higher positioning based on objective ratings
Incentives for Advancement
- Profit margins increase with greater commitment
- Enforced MRP program ensures dealers sell on their merits and hard-earned profits stay in their pockets
- Website listing and showroom/project portfolio
- Ad Grant fund
Dealership Application
Displaying Dealership: Fleetwood offers dealers an immediate opportunity to achieve better pricing after installing displays.
Click to download the Dealer Application